Contemporary Publishing, Typographic and Digital Practices
Code: ΕΠ 592
Semester: 5, 7
ECTS: 6
Course Instructor: Apostolos Kordas
COURSE DESCRIPTION
The structure of the course comprises both a theoretical and a studio/laboratory component, which develop in parallel. The theoretical component consists of a series of lectures, discussions and screenings aimed at familiarising students with issues related to the history of typography, editorial design, the graphic arts, visual storytelling and digital communication. Through a brief historical overview, from the era of Gutenberg and the development of print culture to contemporary digital production, the course examines the role of typography in the formation of knowledge, aesthetic experience and visual identity. Particular emphasis is placed on typefaces, page layout, visual hierarchy, the relationship between text and image, as well as the transition from the printed page to the screen. At the same time, contemporary applications of typographic and editorial design are analysed, including books, magazines, posters, digital publications, websites, social media content, and opening and closing titles for films.
The studio/laboratory component of the course focuses on the practical application of the above principles through exercises in the design and production of print and digital applications. Students experiment with the use of typefaces, the arrangement of text and image, the creation of visual hierarchy, page design and the adaptation of the same content to different media. Within the studio/laboratory framework, applications such as small-scale publications, printed or digital brochures, magazine pages, website structures, social media posts and typographic compositions for film titles may be developed. The course approaches typography not only as a technical choice, but also as an expressive and narrative tool that organises information, shapes readability and contributes to the formation of visual experience.
SUGGESTED BIBLIOGRAPHY
- Βαρλάμος, Γ. (1957), «Πως γίνεται ένα βιβλίο», Ζυγός, 23 (8-9) σελ. 29-31.
- Καρυκόπουλος, Π. (1976), Από τον Γκούτεμπεργκ στην ηλεκτρονική τυπογραφία, Ιδιωτική έκδοση.
- Ματθιόπουλος, Γ. (2009), Ανθολόγιο ελληνικής τυπογραφίας. Συνοπτική ιστορία της τέχνης του εντύπου ελληνικού βιβλίου από τον 15ο έως τον 20ό αιώνα, ΠΕΚ.
- Φραγκόπουλος Μ., Εισαγωγή στην ιστορία και τη θεωρία του graphic design, Εκδόσεις Μιχαήλ Παπαρούνης, Αθήνα 2006.
- BarthesR., Εικόνα-Μουσική-Κείμενο, Εκδόσεις Πλέθρον, Αθήνα 1988.
- Betancourt M., 2019. Typography and Motion Graphics. New York: Routledge.
- BolzN., Το αλφαβητάρι των μέσων, Εκδόσεις Χρήστος Κουτσιαύτης, Αθήνα 2008.
- BringhurstRobert, Στοιχεία της τυπογραφικής τέχνης, Πανεπιστημιακές εκδόσεις Κρήτης, 2002
- Gill, E. (1936), An Essay on Typography, London.
- DondisD., Βασικές Αρχές Οπτικής Παιδείας, Εκδόσεις Ελληνικό Ανοικτό Πανεπιστήμιο, Πάτρα 2002.
- EcoU., Σημειολογία, Εκδόσεις Μαλλιάρη-Παιδεία, Αθήνα 2019.
- Krause J., Color Index XL, Watson-Guptill 2017
- Krause J., The Logo Brainstorm Book – A Comprehensive Guide for Exploring Design Directions, HOW Books 2012.
- Lankow J., Ritchie J., Crooks R., Infographics: The power of visual storytelling, John Wiley & Sons, 2013
- Meggs, Ph. (1983), A History of Graphic Design, Van Nostrand Reinhold.
- Morison, S. (1957), First Principles of Typography, CUP.
- Oxide Design Co (Ed.), Letterhead & Logo Design 12, Rockport Publishers 2011
- Rand P., Paul Rand: A Designer’s Art, Princeton Architectural Press, New York 2016
- Tschichold, J. (1987), The New Typography, Univ. of California Press.
