Culture and Creative Media

Athina Tsakou, Directing in the Audiovisual Arts, Instructor: Maria Paschalidou.

Culture and creative media lie at the heart of human expression and identity, reflecting the history, values, and imagination of societies. In a university context, the study of these concepts forms an interdisciplinary field that combines the theoretical exploration of cultural production with the practical application of the creative arts and media – including emerging digital technologies.

The term culture encompasses collective forms of life, art, communication, and social practices, while creative media refer to the tools and technologies through which people express ideas, tell stories, and drive innovation. From literary writing, audiovisual media, and visual arts to digital games, advertising, and social media, today’s students are called upon to understand, analyze, and create within a constantly evolving cultural landscape.

The Department of Culture, Creative Media and Industries aims to cultivate creative thinking rooted in social awareness, strengthening students’ capacity to contribute meaningfully to the culture of tomorrow – with critical insight, technological fluency, and artistic imagination.

Fields of study in the Department of Culture and Creative Media and Industries