Department of Culture + Creative Media and Industries

The course introduces students to the fundamental principles of entrepreneurship, with an emphasis on linking creative, artistic, and theoretical work to the needs of the market and society. Drawing on examples from the fields of the creative industries, social entrepreneurship, and cultural organizations, it promotes both a critical and a practical approach to entrepreneurial activity.

Through lectures, workshops, and case studies, participants will:

• understand the principles and dynamics of entrepreneurship and innovation,
• familiarize with key concepts such as business models, markets, funding, and communication,
• learn how to connect their artistic/theoretical work with social and economic needs, and
• develop skills in designing, managing, and presenting creative or social ventures.

Special emphasis is placed on interdisciplinarity and on fostering collaboration among students from diverse fields (arts, creative industries, social and human sciences), thus strengthening the understanding of entrepreneurship as a field of dialogue and collective innovation.