{"id":2478,"date":"2024-11-07T16:36:59","date_gmt":"2024-11-07T14:36:59","guid":{"rendered":"https:\/\/cult.uth.gr\/?page_id=2478"},"modified":"2025-03-18T12:17:18","modified_gmt":"2025-03-18T10:17:18","slug":"publishing-theory-history-mediums-design","status":"publish","type":"page","link":"https:\/\/cult.uth.gr\/en\/course\/publishing-theory-history-mediums-design\/","title":{"rendered":"Publishing: Theory, History, Mediums, Design"},"content":{"rendered":"<p>Code: \u0395\u03a0 592<\/p>\n<p>Semester: 5, 7<\/p>\n<p>ECTS: 6<\/p>\n<p>Adjunct Instructor<\/p>\n<p>&nbsp;<\/p>\n<h4>COURSE DESCRIPTION<\/h4>\n<p>\u03a4he course concerns the general overview of the publishing field at national and international level, both in its historical and contemporary aspects. More specifically, it addresses the evolution of publishing from the Gutenberg era to the current era of the internet and digital publishing. Emphasis is placed on the analysis of central developments in the history of publishing and the analysis of the Greek case in relation to international developments. In this context, the interconnection of typography and publishing with the formation of national, political and cultural identities is highlighted.<br \/>\nFurthermore, the course deals with the presentation and analysis of different categories of publications (press, books, digital publications) and their subcategories. The aim is to understand both the nature of each category and its specific characteristics, and to highlight the points of convergence and divergence between the categories from the stage of production to that of consumption of the cultural product.<br \/>\nThe course addresses the complex nature of different publishing media from self-publishing and DIY to professional design, as well as the digital intersection. This applies to both the production and transformation of print from its manual version to digital production, print and electronic. The aim is to fully understand the internal logic of each genre and therefore the different requirements for their design.<br \/>\nIn addition, the course focuses on the analysis of the prerequisites and rules for editorial design. This mainly involves an understanding of the basic principles governing publishing and examples, both positive and negative, of all types of publishing will be used to aid understanding of the theory.<\/p>\n<p>&nbsp;<\/p>\n<h4>SUGGESTED BIBLIOGRAPHY<\/h4>\n<ul>\n<li>\u0391\u03be\u03b5\u03bb\u03cc\u03c2, \u039b\u03bf\u03c5\u03ba\u03ac\u03c2,\u00a0<em>\u0395\u03ba\u03b4\u03bf\u03c4\u03b9\u03ba\u03ae \u03b4\u03c1\u03b1\u03c3\u03c4\u03b7\u03c1\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03ba\u03af\u03bd\u03b7\u03c3\u03b7 \u03c4\u03c9\u03bd \u03b9\u03b4\u03b5\u03ce\u03bd \u03c3\u03c4\u03b7\u03bd \u0395\u03bb\u03bb\u03ac\u03b4\u03b1. \u039c\u03b9\u03b1 \u03ba\u03c1\u03b9\u03c4\u03b9\u03ba\u03ae \u03c0\u03c1\u03bf\u03c3\u03ad\u03b3\u03b3\u03b9\u03c3\u03b7 \u03c4\u03c9\u03bd \u03b5\u03ba\u03b4\u03bf\u03c4\u03b9\u03ba\u03ae\u03c2 \u03b4\u03c1\u03b1\u03c3\u03c4\u03b7\u03c1\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2 \u03c3\u03c4\u03b1 \u03c7\u03c1\u03cc\u03bd\u03b9\u03b1 1960-1981<\/em>, \u0391\u03b8\u03ae\u03bd\u03b1, \u03a3\u03c4\u03bf\u03c7\u03b1\u03c3\u03c4\u03ae\u03c2, 2008.<\/li>\n<li>\u0394\u03c1\u03bf\u03cd\u03bb\u03b9\u03b1, \u039b\u03bf\u03c5\u03ba\u03af\u03b1,\u00a0<em>\u039f \u03b5\u03bb\u03bb\u03b7\u03bd\u03b9\u03ba\u03cc\u03c2 \u03c4\u03cd\u03c0\u03bf\u03c2 1784 \u03ad\u03c9\u03c2 \u03c3\u03ae\u03bc\u03b5\u03c1\u03b1. \u0399\u03c3\u03c4\u03bf\u03c1\u03b9\u03ba\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03b8\u03b5\u03c9\u03c1\u03b7\u03c4\u03b9\u03ba\u03ad\u03c2 \u03c0\u03c1\u03bf\u03c3\u03b5\u03b3\u03b3\u03af\u03c3\u03b5\u03b9\u03c2, \u0391\u03b8\u03ae\u03bd\u03b1<\/em>, \u0395\u0399\u0395, 2005.<\/li>\n<li>\u0394\u03c1\u03bf\u03cd\u03bb\u03b9\u03b1, \u039b\u03bf\u03c5\u03ba\u03af\u03b1,\u00a0<em>\u0397 \u03b9\u03c3\u03c4\u03bf\u03c1\u03af\u03b1 \u03c4\u03bf\u03c5 \u03b5\u03bb\u03bb\u03b7\u03bd\u03b9\u03ba\u03bf\u03cd \u03b2\u03b9\u03b2\u03bb\u03af\u03bf\u03c5<\/em>, \u0391\u03b8\u03ae\u03bd\u03b1, \u039a\u03bf\u03c4\u03af\u03bd\u03bf\u03c2, 2001.<\/li>\n<li>\u0397\u03bb\u03b9\u03bf\u03cd, \u03a6\u03af\u03bb\u03b9\u03c0\u03c0\u03bf\u03c2,\u00a0<em>\u0399\u03c3\u03c4\u03bf\u03c1\u03af\u03b5\u03c2 \u03c4\u03bf\u03c5 \u03b5\u03bb\u03bb\u03b7\u03bd\u03b9\u03ba\u03bf\u03cd \u03b2\u03b9\u03b2\u03bb\u03af\u03bf\u03c5<\/em>, \u0386\u03bd\u03bd\u03b1 \u039c\u03b1\u03c4\u03b8\u03b1\u03af\u03bf\u03c5 \u2013 \u03a3\u03c4\u03c1\u03b1\u03c4\u03ae\u03c2 \u039c\u03c0\u03bf\u03c5\u03c1\u03bd\u03ac\u03b6\u03bf\u03c2 \u2013 \u03a0\u03cc\u03c0\u03b7 \u03a0\u03bf\u03bb\u03ad\u03bc\u03b7 (\u03b5\u03c0\u03b9\u03bc\u03ad\u03bb\u03b5\u03b9\u03b1), \u0397\u03c1\u03ac\u03ba\u03bb\u03b5\u03b9\u03bf, \u03a0\u0395\u039a, 2006.<\/li>\n<li>\u039a\u03ac\u03c0\u03bf\u03c2, \u03a0\u03b1\u03bd\u03b1\u03b3\u03b9\u03ce\u03c4\u03b7\u03c2,\u00a0<em>\u03a4\u03bf \u03bf\u03b9\u03ba\u03bf\u03c3\u03cd\u03c3\u03c4\u03b7\u03bc\u03b1 \u03c4\u03b7\u03c2 \u03b5\u03ba\u03b4\u03bf\u03c4\u03b9\u03ba\u03ae\u03c2 \u03b2\u03b9\u03bf\u03bc\u03b7\u03c7\u03b1\u03bd\u03af\u03b1\u03c2 \u03b2\u03b9\u03b2\u03bb\u03af\u03bf\u03c5 \u03c3\u03c4\u03bf\u03bd 21\u03bf \u03b1\u03b9\u03ce\u03bd\u03b1<\/em>, \u03a3\u03b9\u03b4\u03ad\u03c1\u03b7\u03c2, \u0391\u03b8\u03ae\u03bd\u03b1, 2022 (\u039a\u03c9\u03b4\u03b9\u03ba\u03cc\u03c2 \u0392\u03b9\u03b2\u03bb\u03af\u03bf\u03c5 \u03c3\u03c4\u03bf\u03bd \u0395\u03cd\u03b4\u03bf\u03be\u03bf: 112694660).<\/li>\n<li>\u039c\u03ac\u03b7\u03c2, \u03a7\u03c1\u03af\u03c3\u03c4\u03bf\u03c2, \u00ab\u0397 \u03b5\u03ba\u03b4\u03bf\u03c4\u03b9\u03ba\u03ae \u03b4\u03c1\u03b1\u03c3\u03c4\u03b7\u03c1\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c9\u03c2 \u03bc\u03ad\u03c3\u03bf \u03c0\u03bf\u03bb\u03b9\u03c4\u03b9\u03ba\u03ae\u03c2 \u03c3\u03c4\u03c1\u03ac\u03c4\u03b5\u03c5\u03c3\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03c3\u03c5\u03b3\u03ba\u03c1\u03cc\u03c4\u03b7\u03c3\u03b7\u03c2 \u03c4\u03b1\u03c5\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2: \u03bf \u03b5\u03ba\u03b4\u03bf\u03c4\u03b9\u03ba\u03cc\u03c2 \u03bf\u03af\u03ba\u03bf\u03c2 \u201c\u0399\u03c3\u03c4\u03bf\u03c1\u03b9\u03ba\u03ad\u03c2 \u0395\u03ba\u03b4\u03cc\u03c3\u03b5\u03b9\u03c2\u201d 1963-1967\u00bb,\u00a0<em>\u0391\u03c1\u03c7\u03b5\u03b9\u03bf\u03c4\u03ac\u03be\u03b9\u03bf<\/em>, 14 (2012), \u03c3\u03c3. 66-80.<\/li>\n<li>\u039c\u03b1\u03c4\u03b8\u03b9\u03cc\u03c0\u03bf\u03c5\u03bb\u03bf\u03c2, \u0393\u03b9\u03ce\u03c1\u03b3\u03bf\u03c2 \u0394.,\u00a0<em>\u0391\u03bd\u03b8\u03bf\u03bb\u03cc\u03b3\u03b9\u03bf \u03b5\u03bb\u03bb\u03b7\u03bd\u03b9\u03ba\u03ae\u03c2 \u03c4\u03c5\u03c0\u03bf\u03b3\u03c1\u03b1\u03c6\u03af\u03b1\u03c2. \u03a3\u03c5\u03bd\u03bf\u03c0\u03c4\u03b9\u03ba\u03ae \u03b9\u03c3\u03c4\u03bf\u03c1\u03af\u03b1 \u03c4\u03b7\u03c2 \u03c4\u03ad\u03c7\u03bd\u03b7\u03c2 \u03c4\u03bf\u03c5 \u03ad\u03bd\u03c4\u03c5\u03c0\u03bf\u03c5 \u03b5\u03bb\u03bb\u03b7\u03bd\u03b9\u03ba\u03bf\u03cd \u03b2\u03b9\u03b2\u03bb\u03af\u03bf\u03c5 \u03b1\u03c0\u03cc \u03c4\u03bf\u03bd 15\u03bf \u03ad\u03c9\u03c2 \u03c4\u03bf\u03bd 20\u03cc \u03b1\u03b9\u03ce\u03bd\u03b1<\/em>, \u0397\u03c1\u03ac\u03ba\u03bb\u03b5\u03b9\u03bf, \u03a0\u0395\u039a, 2019\u00b9\u00b9.<\/li>\n<li>\u039c\u03c0\u03ac\u03bd\u03bf\u03c5, \u03a7\u03c1\u03b9\u03c3\u03c4\u03af\u03bd\u03b1,\u00a0<em>\u03a4\u03bf \u03b5\u03c0\u03cc\u03bc\u03b5\u03bd\u03bf \u03b2\u03ae\u03bc\u03b1 \u03c4\u03bf\u03c5 \u0393\u03bf\u03c5\u03c4\u03b5\u03bc\u03b2\u03ad\u03c1\u03b3\u03b9\u03bf\u03c5: \u039f\u03b9 \u03b5\u03ba\u03b4\u03bf\u03c4\u03b9\u03ba\u03bf\u03af \u03bf\u03af\u03ba\u03bf\u03b9 \u03c3\u03c4\u03b7\u03bd \u0395\u03bb\u03bb\u03ac\u03b4\u03b1 \u03c3\u03c4\u03b9\u03c2 \u03b1\u03c1\u03c7\u03ad\u03c2 \u03c4\u03bf\u03c5 21\u03bf\u03c5 \u03b1\u03b9\u03ce\u03bd\u03b1<\/em>, \u03a0\u03b1\u03c0\u03b1\u03b6\u03ae\u03c3\u03b7: \u0391\u03b8\u03ae\u03bd\u03b1, 2012 (\u039a\u03c9\u03b4\u03b9\u03ba\u03cc\u03c2 \u0392\u03b9\u03b2\u03bb\u03af\u03bf\u03c5 \u03c3\u03c4\u03bf\u03bd \u0395\u03cd\u03b4\u03bf\u03be\u03bf: 22771477).<\/li>\n<li><em>\u039c\u03bd\u03ae\u03bc\u03c9\u03bd<\/em>\u00a0(\u03c0\u03b5\u03c1.), \u03c4. 37 (2019-2020), \u03c3\u03c3. 125-258. [\u0391\u03c6\u03b9\u03ad\u03c1\u03c9\u03bc\u03b1 \u03c3\u03c4\u03b7\u03bd \u03c4\u03c5\u03c0\u03bf\u03b3\u03c1\u03b1\u03c6\u03af\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03bf \u03ad\u03bd\u03c4\u03c5\u03c0\u03bf]<\/li>\n<li>Bringhurst, Robert,\u00a0<em>\u03a3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1 \u03c4\u03b7\u03c2 \u03c4\u03c5\u03c0\u03bf\u03b3\u03c1\u03b1\u03c6\u03b9\u03ba\u03ae\u03c2 \u03c4\u03ad\u03c7\u03bd\u03b7\u03c2<\/em>, \u0397\u03c1\u03ac\u03ba\u03bb\u03b5\u03b9\u03bf, \u03a0\u0395\u039a, 2019\u00b3.<\/li>\n<li>Fahy, Conor,\u00a0<em>\u0395\u03b9\u03c3\u03b1\u03b3\u03c9\u03b3\u03ae \u03c3\u03c4\u03b7\u03bd \u03ba\u03b5\u03b9\u03bc\u03b5\u03bd\u03b9\u03ba\u03ae \u03b2\u03b9\u03b2\u03bb\u03b9\u03bf\u03bb\u03bf\u03b3\u03af\u03b1<\/em>, \u0391\u03b8\u03ae\u03bd\u03b1, MIET, 2013.<\/li>\n<li>Mollier, Jean-Yves,\u00a0<em>\u0391\u03bd\u03ac\u03b3\u03bd\u03c9\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03b1\u03bd\u03b1\u03b3\u03bd\u03ce\u03c3\u03c4\u03b5\u03c2 \u03c3\u03c4\u03b7 \u03c3\u03cd\u03b3\u03c7\u03c1\u03bf\u03bd\u03b7 \u03b5\u03c0\u03bf\u03c7\u03ae. \u0394\u03bf\u03ba\u03af\u03bc\u03b9\u03b1 \u03c0\u03bf\u03bb\u03b9\u03c4\u03b9\u03c3\u03bc\u03b9\u03ba\u03ae\u03c2 \u03b9\u03c3\u03c4\u03bf\u03c1\u03af\u03b1\u03c2<\/em>, \u0391\u03b8\u03ae\u03bd\u03b1, \u03a0\u03b5\u03b4\u03af\u03bf, 2021.<\/li>\n<li>Thompson, John B.,\u00a0<em>\u039f\u03b9 \u03ad\u03bc\u03c0\u03bf\u03c1\u03bf\u03b9 \u03c4\u03b7\u03c2 \u03ba\u03bf\u03c5\u03bb\u03c4\u03bf\u03cd\u03c1\u03b1\u03c2: \u0397 \u03b5\u03ba\u03b4\u03bf\u03c4\u03b9\u03ba\u03ae \u03b2\u03b9\u03bf\u03bc\u03b7\u03c7\u03b1\u03bd\u03af\u03b1 \u03c4\u03bf\u03c5 \u03b5\u03b9\u03ba\u03bf\u03c3\u03c4\u03bf\u03cd \u03c0\u03c1\u03ce\u03c4\u03bf\u03c5 \u03b1\u03b9\u03ce\u03bd\u03b1,<\/em>\u00a0\u0391\u03b8\u03ae\u03bd\u03b1, \u03a0\u03b5\u03b4\u03af\u03bf, 2017 (\u039a\u03c9\u03b4\u03b9\u03ba\u03cc\u03c2 \u0392\u03b9\u03b2\u03bb\u03af\u03bf\u03c5 \u03c3\u03c4\u03bf\u03bd \u0395\u03cd\u03b4\u03bf\u03be\u03bf: 68393736).<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Code: \u0395\u03a0 592 Semester: 5, 7 ECTS: 6 Adjunct Instructor &nbsp; COURSE DESCRIPTION \u03a4he course concerns the general overview of the publishing field at national and international level, both in its historical and contemporary aspects. More specifically, it addresses the evolution of publishing from the Gutenberg era to the current era of the internet and [&hellip;]<\/p>\n","protected":false},"author":131,"featured_media":507,"parent":223,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-2478","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/cult.uth.gr\/en\/wp-json\/wp\/v2\/pages\/2478","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cult.uth.gr\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/cult.uth.gr\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/cult.uth.gr\/en\/wp-json\/wp\/v2\/users\/131"}],"replies":[{"embeddable":true,"href":"https:\/\/cult.uth.gr\/en\/wp-json\/wp\/v2\/comments?post=2478"}],"version-history":[{"count":2,"href":"https:\/\/cult.uth.gr\/en\/wp-json\/wp\/v2\/pages\/2478\/revisions"}],"predecessor-version":[{"id":3048,"href":"https:\/\/cult.uth.gr\/en\/wp-json\/wp\/v2\/pages\/2478\/revisions\/3048"}],"up":[{"embeddable":true,"href":"https:\/\/cult.uth.gr\/en\/wp-json\/wp\/v2\/pages\/223"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cult.uth.gr\/en\/wp-json\/wp\/v2\/media\/507"}],"wp:attachment":[{"href":"https:\/\/cult.uth.gr\/en\/wp-json\/wp\/v2\/media?parent=2478"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}