Development of Business Plans (MOKE)

Code: ΕΠ 662

Semester: 6


Course description

The aim of the course is to help students acquire the basic knowledge and skills for the effective composition and evaluation of a business plan.


The course focuses on the following sections:


  • Types of businesses, elements of law
  • Funding and Financial Management: Working Capital, Growth – funding – loss of control, performance monitoring
  • Business processes – The role of quality in business
  • Production, Inventory and Supply Chain Management
  • Market analysis and research – Marketing Planning
  • Distribution – Sales – Pricing and credit
  • Development of Products and Services
  • Human resources management
  • Evaluation and planning of investments – budget
  • Funding for the start-up of new businesses
  • Management of business names (brandnames, trademarks)
  • Development of business partnerships


The course is offered by the Innovation and Entrepreneurship Unit of the University of Thessaly (MOKE).